IKEA, global purveyor of inexpensive interior design and furniture, is taking their in-store restaurants a step further, and are launching some as pop-ups for customer use, and called “The Dining Club”.
As reported by FORTUNE Magazine, “Ikea announced this week it will open a pop-up restaurant in the company’s Shoreditch, London location where diners will build their own meals in the sense that they’ll serve as the chef, preparing food for their group of friends and family. Called “The Dining Club,” Ikea’s new experimental restaurant will open for two weeks in mid-September.”
Timeout London also reports, “With the help of IKEA food experts, you’ll choose the menu, with everything from ceviche to carpaccio, smoked fish to pork belly and white chocolate cheesecake or Rull Tårta (that’s a Swedish Roly Poly, for the uninitiated) for dessert.”
We look forward to seeing if IKEA’s Dining Club popups go global too.